Category: Marketing

Incredible Internet Explorer TV Ad

By | March 6, 2012 | 24 Comments

Makes us love IE9 again.

With the ever-growing anticipation of Microsoft’s Internet Explorer 10, the software giant has decided to remind us about the beauty of the web, which is what IE9 is all about. This is especially exciting for all the IE fans. Why? While the majority of such videos are web only, this one is actually a real TV ad, which will reach millions of people around the globe.

There is really nothing else to say other than: wow.

AdBlock To Allow Non-Intrusive Ads By Default

By | December 13, 2011 | 14 Comments

Webmasters rejoice.

AdBlock Plus, a popular extension for Google Chrome and Firefox, has issued an update, which now allows non-intrusive advertising by default.

Following such “drastic” move, add-on authors have received a lot of negative feedback, blaming them for all kinds of problems.
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Google Gets Aggressive With Chrome Promotion

By | December 7, 2011 | 5 Comments

Google Gets Aggressive With Chrome Promotion

Gives away exclusive items in Runescape.

What happens when you have marketing team that thinks outside the box (or at least copy ideas from other markets)? Something like this:

As one of our readers noticed, if you install Google Chrome and play one of the most successful MMORPGs of all time (Runescape that is), you will receive an exclusive item that cannot be obtained in any other way.
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Google Chrome: Now With Ads!

By | November 25, 2011 | 32 Comments

Google Chrome: Now With Ads!

In the world where most people block ads and want to get everything for free, Google has decided to try a different approach: in-browser advertising.

Technology blog Ghacks has found an interesting screenshot in the Google’s Plus group, which shows and ad in the Google Chrome web browser, which says: “Get a Chromebook for the holidays: the computer powered by Chrome.“
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Mozilla Responds To Microsoft’s Claims

By | October 18, 2011 | 12 Comments

Mozilla Responds To Microsoft's Claims

Recently, Microsoft has created a new web site, designed to highlight the advantages of the Internet Explorer web browser. As it turns out, Mozilla did not like the idea of such page at all and has responded to the software giant claims.
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Microsoft Says Your Web Browser Matters

By | October 15, 2011 | 15 Comments

Microsoft Says Your Web Browser Matters

Says Internet Explorer is superior.

Here comes another marketing round from Microsoft, as it has launched a web site, designed to inform everyday consumer (who rarely visits such pages anyway) about the dangers of the Internet.

Basically, it goes like this:
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Google Chrome: The Johnny Cash Project

By | September 27, 2011 | 2 Comments

Makes web a beautiful place.

Google Chrome has recently unveiled a recent project of their own, called “Johnny Cash Project”.

What is it all about? The search giant has asked Johnny Cash fans from all over the world to come together and create a memorial music video for his last recording.

The final result is amazing and can be viewed in the following page.

Consumers Can Go For Fewer Firefox Releases

By | September 26, 2011 | 5 Comments

Consumers Can Go For Fewer Firefox ReleasesUsers and developers cited a number of reasons why consumers might want to use the less frequent Extended Support Release (ESR) builds that were announced recently. These include problems with extensions unable to keep up with the six week cadence, and a desire for fewer updates on machines they support for family and friends.

The ESR Firefox may also be just “good enough” for many users, one Mozilla developer argued.

The reason I expect a lot of users to switch to these ESR builds is not because they want extensions to work or because of any one issue that we can fix in the future. It’s simply because Firefox works ‘good enough’ right now and they don’t want to have to deal with change. – Cheng Wang on the discussion group

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Mozilla Suggests Slower Firefox Release Pace For Enterprises

By | September 23, 2011 | 7 Comments

Mozilla Suggests Slower Firefox Release Pace For EnterprisesRemember how Mozilla rejected the faster Firefox release schedule (it was posted yesterday)? Well, here’s a new proposal and it goes like this: the Firefox release pace for enterprises is to be significantly slowed down. This should make corporate IT quite a bit happier.

If the proposal is adopted, Mozilla will deliver a new version of Firefox to enterprises every 30 weeks. That is five times slower than to consumers. During each 30 week stretch, Mozilla would issue only security updates for the browser. In addition, each enterprise edition would be supported for an additional 12 weeks after the release of its successor, assuring companies 42 weeks of support for each version. Continue Reading

Adobe Promotes Google Chrome

By | August 18, 2011 | 19 Comments

Adobe Promotes Google Chrome

Now here is something interesting I noticed today.

When downloading the latest stable version of the Adobe Flash Player, a checkbox appeared, offering me to install Google Chrome as well.

However, if you hit F5 several times, it will suggest you a different kind of software, making us wonder, how much such promotion cost for the Google (if any?).