AdBlock To Allow Non-Intrusive Ads By Default

By | December 13, 2011 | 14 Comments


Webmasters rejoice.

AdBlock Plus, a popular extension for Google Chrome and Firefox, has issued an update, which now allows non-intrusive advertising by default.

Following such “drastic” move, add-on authors have received a lot of negative feedback, blaming them for all kinds of problems.

However, what they failed to realize was a simple fact that users can still disable all the ads they want.

As one of the commenters pointed out:

How can commenters here not understand that much of the internet is free BECAUSE OF ADVERTISING?

As much as people like sharing their work a lot of sites wouldn’t exist without support through ads.

So what ads are acceptable?

Static advertisements with no animations, no attention grabbing images, sounds or other annoyances.

What do you think about their new policy?


About (Author Profile)


Vygantas is a former web designer whose projects are used by companies such as AMD, NVIDIA and departed Westood Studios. Being passionate about software, Vygantas began his journalism career back in 2007 when he founded FavBrowser.com. Having said that, he is also an adrenaline junkie who enjoys good books, fitness activities and Forex trading.

  • http://twitter.com/ShaneGowland Shane Gowland

    I agree with this 100%. A lot of people who have been behind ad blocking software haven’t noticed how much online advertising has “improved” in recent years.

  • http://twitter.com/Andylee_Sato Andylee_Sato

    I accept text ads of all kind as long as they are plain text and clearly labeled ads and not content (like having a title “paid ad”, or “advertising” or something similar).
    Although I accept non-animated advertising pictures as long as they are clearly labeled as ads both in the visible website and in the alt-text. 
    Animated ads are not acceptable most of the time (for me at least), so I add them to the content blocker. If the websites then look broken, I enjoy using them less, most of the time leaving for an alternative offer that handles advertising better.

  • Skdfnskdfn

    thats why the cyberspace is different than the real world – you can customize it any way you like, and i decide to disable all advertisements

  • rennmaxbeta

    Sounds to like they sold out.

    • Scorpion3003

      No. They haven’t.

  • Mikah

    Very sensible move 

  • IE & Opera Fanboy

    This is welcome move for all the webmasters, including Google too. I suspect a Google hand in this decision.
    But it is good.

  • http://twitter.com/cristianer304 Cristian

    I have a question. Webmasters win money because we click ads or just because we can see them in their pages?

    • http://daPhyre.tumblr.com daPhyre

      They win for clicks. At least, thats how adsense does it.

      • Anonymous

        ars techinca has a per view model

  • http://daPhyre.tumblr.com daPhyre

    I agree too! This is a good improvement. Ads aren’t bad for themself. they are bad when are not correctly marked, or intrusive, wich sadly happens vey often. Still, sometimes it is the “only” way to catch the users attention, or so these page developers think.

  • http://my.opera.com/TiRaNiD/about/ TiRANiD

    Since I’ve never clicked a single add, I there is no sense in letting them show up and eat my traffic. So I block them all. 

  • Fantasm

    There are ads? I never notice them….

  • Rstroup6523

    Ads wouldn’t be such a pain if they kept them out of the main article or viewing area of the content.
    To me there is nothing worse that moving my mouse and hitting one of those rolliover ads that are positioned immediately next to the article and have it open up an new window that blocks the area I was just reading or watching. To me that is not attention getting – it is hijacking!