Dubbed as “Rethink IE program”.
It appears like Microsoft’s marketing efforts got bit too extreme. Thanks to the recently published email by Uncrunched that they have received, we have learned that the software giant’s hired agency is contacting the media, asking them to write about the Internet Explorer.
How is this a bad thing? Well, it’s not about just writing about the IE since journalists are offered “compensations” or even prizes to do so aka “sponsored posts”.
“My name is Inori Aizawa and I’m an anime personification for Internet Explorer.”
Now here’s something new and different. Instead of pushing same kind of promotional videos again and again, Microsoft Singapore has decided to create something for all the people out there that love anime:
Now here is a shocker, after seeing tons of bland and idiotic ads from Microsoft (mostly promoting Windows 7, Vista and the likes), it looks like the software giant can actually produce a couple of decent ones in markets where they are failing and/or haven’t established their foothold yet.
The latest example comes from Microsoft’s ad agency for the IE Team, which produced the ad so good that it kind of makes you wanna use their product (that in case you are using something else right now).
Turns out to be pretty cool, actually.
Well, here is something warm and fuzzy for a cold autumn evening: a new promotional video from the Microsoft. While it fails to beat the stunning IE9 ad, it’s miles ahead of average web browser ads (with latest example being Opera’s horrible attempt to promote
gears extensions). Focusing on the touch experience, the video material bashes iPad and various Android web browsers, claiming that they are not actually “touch optimized” and are somewhat laggy.
Confused? Just hit that play button.
It’s no secret that Google has been aggressively pushing its Google Chrome web browser across a variety of its services and partner’s web sites.
Now, Neowin reports that the search giant has decided to spice the things up and advertise on Microsoft’s search engine as well.
Once user types phrases to download different web browsers, such as, “get firefox”, the following ad will appear:
Makes us love IE9 again.
With the ever-growing anticipation of Microsoft’s Internet Explorer 10, the software giant has decided to remind us about the beauty of the web, which is what IE9 is all about. This is especially exciting for all the IE fans. Why? While the majority of such videos are web only, this one is actually a real TV ad, which will reach millions of people around the globe.
There is really nothing else to say other than: wow.
AdBlock Plus, a popular extension for Google Chrome and Firefox, has issued an update, which now allows non-intrusive advertising by default.
Following such “drastic” move, add-on authors have received a lot of negative feedback, blaming them for all kinds of problems.