Category: Marketing
Microsoft Starts Abusing Windows 10 Users to Gain Market Share
When Opera complained about bundling Internet Explorer with Windows 7 to the EU and asked to include the famous browser ballot screen, we thought it wasn’t the best decision for the consumers as most have no idea what they are doing on their machines and an extra pop-up could have confused them even more.
Then, Mozilla complained that setting Firefox as default web browser in Windows 10 is not exactly as straightforward as it should be, and then we too did not understand what was the fuss all about. It was easy, at least for us.
Well, third time is the charm, as it looks like Microsoft has started nagging Windows 10 users to give their (incomplete and broken) Edge browser another go. According to the latest report, this is what happens in the latest Windows 10 preview (build 10568) when you switch to Chrome, Firefox or any other (better) web browser:
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Microsoft Starts Recommending Incomplete Edge Browser To Bing Users
Be thankful if you are not from the US.
While we don’t think that Edge is really ready for the general public, it looks like the software giant thinks otherwise. Despite a lot of lacking features and weird glitches, Microsoft has decided to go ahead and start the promotion of its latest web browser for none other than the Bing users.
If you were to search for Firefox or Google Chrome while running Windows 10, a notification bar will appear asking you to consider using Microsoft Edge instead.
Here’s how it looks:
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Microsoft Will Pay You To Use Edge
Hello, Bing Rewards.
A long time ago and in an effort to gain additional market share, the software giant has launched Bing Rewards, where users could earn points by ditching Google in favor of Bing, which can be later redeemed for Xbox Live Gold and other services or products.
Now, it looks like Microsoft has decided to use the very same strategy for Edge, it’s newest web browser. As you can see in the screenshot below, there is a new section in Bing Rewards area where extra credits and exclusive deals are offered to use using Microsoft Edge.
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Microsoft’s Agency: Write About Internet Explorer, Receive “Compensation”
Dubbed as “Rethink IE program”.
It appears like Microsoft’s marketing efforts got bit too extreme. Thanks to the recently published email by Uncrunched that they have received, we have learned that the software giant’s hired agency is contacting the media, asking them to write about the Internet Explorer.
How is this a bad thing? Well, it’s not about just writing about the IE since journalists are offered “compensations” or even prizes to do so aka “sponsored posts”.
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New Internet Explorer Video Gets Anime Treatment
“My name is Inori Aizawa and I’m an anime personification for Internet Explorer.”
Now here’s something new and different. Instead of pushing same kind of promotional videos again and again, Microsoft Singapore has decided to create something for all the people out there that love anime:
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Internet Explorer Celebrates The 90s (Video)
Now here is a shocker, after seeing tons of bland and idiotic ads from Microsoft (mostly promoting Windows 7, Vista and the likes), it looks like the software giant can actually produce a couple of decent ones in markets where they are failing and/or haven’t established their foothold yet.
The latest example comes from Microsoft’s ad agency for the IE Team, which produced the ad so good that it kind of makes you wanna use their product (that in case you are using something else right now).
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Microsoft: You Mad? Yeah, You Mad (Video)
Introduces Karaoke Web Standard as well.
As if we haven’t seen enough ads already, Microsoft has decided to make another one and this time it’s all about the haters. Check it out.
In before same comments are posted below.
New IE10 Ad Hits The Web
Turns out to be pretty cool, actually.
Well, here is something warm and fuzzy for a cold autumn evening: a new promotional video from the Microsoft. While it fails to beat the stunning IE9 ad, it’s miles ahead of average web browser ads (with latest example being Opera’s horrible attempt to promote gears extensions). Focusing on the touch experience, the video material bashes iPad and various Android web browsers, claiming that they are not actually “touch optimized” and are somewhat laggy.
Confused? Just hit that play button.
New Internet Explorer TV Ad
Followed by a great feedback on the first IE ad, the software giant has decided to make a new one; unfortunately, it’s pretty much a rehash of a previous one.
It’s like Windows 98 all over again.
Google Promotes Google Chrome On Bing
It’s no secret that Google has been aggressively pushing its Google Chrome web browser across a variety of its services and partner’s web sites.
Now, Neowin reports that the search giant has decided to spice the things up and advertise on Microsoft’s search engine as well.
Once user types phrases to download different web browsers, such as, “get firefox”, the following ad will appear:
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