A New Approach To Internet Explorer’s Marketing

By | March 16, 2012 | 21 Comments


Remember this picture?

A New Approach To Internet Explorer Marketing

Well, so does the Microsoft and as a result, they have created a clever video, which reminds you on how horrible and unusable the Internet Explorer was.

While the mentioned video has received a lot of negative feedback in form of dislikes (still less than some of the “singer” videos), I personally enjoyed it and welcome the new approach.

What about you?


About (Author Profile)


Vygantas is a former web designer whose projects are used by companies such as AMD, NVIDIA and departed Westood Studios. Being passionate about software, Vygantas began his journalism career back in 2007 when he founded FavBrowser.com. Having said that, he is also an adrenaline junkie who enjoys good books, fitness activities and Forex trading.

  • tomkaten

    Let’s see some of its strengths:

    1. It displays web pages.

    And now, some of its weaknesses:

    1. It used to be the default choice for too many years because the company producing it slowly killed all competition with its stupid rules and shameless integration, in a market where it was a worldwide monopoly.
    2. It still uses ActiveX, which is still a security risk, even though steps have been taken to make it safer.
    3. It still doesn’t support extensions, which are the primary point of attraction for any knowledgeable user. No browser is gonna satisfy their needs in its default incarnation. Ok, well, it does allow some “plugins”, but it’s still an old, proprietary system, that cannot and will not ever compete with a true open source experience, where people are allowed to express their imagination.
    4. It still lags behind most competition on features and compatibility with the latest standards.

    I’m sure there are more “advantages”, these are just off the top of my head.

    To be perfectly honest, it deserves all the flak it’s been getting these past few years. Let’s not forget that browser companies had to drag MS’s behind all over European courts to make them default to the browser choice screen. History has proven time and time again that oppression has a way of coming back and bite your ass off and it was confirmed once again. And no marketing bull about a psychotic guy with a cat is going to change that.

  • Blkeo

    When i go out for a pizza i usually want specific add-ons and plug-ins without any cat hair.  

  • Guest

    Welcome back IE !!!
     In IE 9 ActiveX will not run automatically, it will prompt the user.

     With more App model and more advancement in HTML, JavaScript,..etc I see no need for add-ons & plug-ins in future. Yes, there is small need for today. but in future internet standards should provide frameword for these.

  • http://daPhyre.tumblr.com daPhyre

    I wonder if IE10 will work with the non-activeX Flash. That would be a great improvement, less files to install and less memory drain.

    I love my useful extensions in Google Chrome, that’s why I probably won’t go back to any other browser. But  I won’t say to others to stop using them as I did with the older versions of IE, and I see IE10 is coming very nice =D… We will see what comes with it in a year ;)

    I must say, I’m ok with the video. IE is the browser we loveD to hate =D

  • Armin

    “Adding comments has been disabled for this video.” = lol

  • adumpaul

    Nice video tutorial.Thank you.

  • Anonymous

    I love IE for its simplicity.

    It also doesnt slow down due to extensions and displays web pages consistently.

    Oh it is also the fastest browser to start from a cold boot.

    • FF UX is BEST!

      the fast cold start is because the background process is already loaded along with windows because its necesary for some other thing in operating system (i guess).. but chrome is way more simple than ie.. for not slowing down.. chrome and firefox aren’t that behind but are better…

      • Anonymous

        Ahh how I knew that was comming. Can’t you people let one go once in a while. Hey same thing happens with Safari. You know how much crap chrome starts with?

        It is fast period. This does not warrant how it achieves it. The condition is that it is merely fast not better.

    • Greg

      I hope you’re talking about IE9 because anything below that is a piece of crap 

      • Anonymous

        Yes I am.

        I never (if rarely) talk about old versions of software. I am a here and now (also future) guy.

        • Armin

          Considering the market share that IE6, IE7, and IE8 have, it would still be okay for a here and now guy to talk about them. :)

    • http://twitter.com/bricky149 Shane Bundy

      IE9 was a powerhouse in my eyes when it came out, and in some ways it still is today. IE10 will definitely build on its success.

  • Greg

    I know how this guy feels, the libraries, schools, and old people/young adults use IE8 and it gets me into a rant with them every time lol. IE9 is okay with me, but I prefer to use Chrome or Opera 

  • SlashZaku

    Still on an XP computer and am amazed at how slow IE8 is to get started or even just surf comfortably.  Have tried IE9 on my Mom’s laptop though and it’s much better so that’s great.  Just surprised that the default browser for XP is so sluggish compared to others (I’ve tried some of the other Trident alternatives so I’m wondering if the engine at that point was just…crap).

  • Mike

    Oh course is better IE and faster because is slightly cheating with dead code removal and use internal Windows resources, try internal Firefox on Ubuntu it will blow your socks off.  

    • http://twitter.com/bricky149 Shane Bundy

      Dead code removal isn’t cheating, it’s clever, and it’s preloaded on startup since Windows shares some components that IE uses.

      IE9 was the first version of IE that I took seriously and IE10 will be the one which will get my attention.

    • Anonymous

      I presume that was directed at me.

      So what if it uses optimization techniques? It isn’t cheating. Like Shane said they are simply being smart about the whole thing.
      The dead code removal is not mutually exclusive. Only the javascript engine uses it. And whom seem to bitch about it? Yes a mozilla guy. All they seem to do is bitch.

  • Martin Suchan

    Let’s see:
    - no mouse gestures – native or via plug-in
    - no adBlock in Metro IE10, limited in desktop IE10
    => no thanks :)

  • Anonymous

    So basically, you have to be crazy to love IE.

    Neat.