Category: Marketing

Internet Explorer 8 Advertisement

By | March 20, 2009 | 0 Comments

“Microsoft revisits the best and worst of the web – from bleeding GIFS to pointless status updates.” Continue Reading

Yahoo and Live Search Might Save Mozilla

By | March 16, 2009 | 2 Comments

Since the launch of Chrome, relations between Mozilla and Google were affected. And although contract between them expires on 2011, Michael Baker, the CEO of Mozilla considered the possibility of search contract end. As they are not completely sure about Google’s plans to renew it. As the result, they are started to look for alternatives.

Many analysts consider it as a good movement because during Chrome growth, Mozilla will depend on Google Inc. more than Google does on Firefox. Selling default search engine spot in Firefox would be both, beneficial and not. Search giants such as Yahoo or Live would pay much more than Google do. However, how many of Firefox users would actually use a new search provider?

Via alt1040.com (in Spanish)

[digg-reddit-me]

Opera to Unveil a “Very Aggressive” Advertising Campaign

By | February 11, 2009 | 7 Comments

It looks like Opera Software has finally started to focus more on its products advertising. Opera will unveil a “very aggressive” advertising campaign designed to promote Opera for mobile phones. “Over our history, we’ve spent zero [on advertising], so it’s a huge shift” Opera’s Software SVP Rod Hamlin said.

And if that’s not enough, Opera has also placed the following message on a billboard near Microsoft Redmond campus: “Be a Real Internet explorer…Opera.com.” Sadly, there are no pictures yet.

[digg-reddit-me]

Google Chrome, Japan Video Ad

By | February 3, 2009 | 4 Comments

Breakout, anyone?

Continue Reading

Google Chrome Ad on YouTube

By | November 1, 2008 | 1 Comment

Just noticed this one. I wonder if it’s really worth to promote a not fully working product (beta), once you click on a link, it opens new page where you can download it (says nothing about a “beta” status).

Was a final version released some time ago and I missed it?

[digg-reddit-me]

Opera New Promotional Video

By | October 8, 2008 | 4 Comments

And it’s called “Sketch of my life

Maybe it makes sense to Opera users. Only few seconds of mentioning Opera? Why use it? What are the benefits? Why “blue e” is worse? Come on, you can do it better.

Mozilla Tries to Increase Firefox Retention Rate with a New Contest

By | October 1, 2008 | 1 Comment

Mozilla Tries to Increase Firefox Retention Rate with a New ContestMozilla team launched a new contest for everyone who is interested in helping increase Firefox retention rate which is 25% so far (number of people who’ve downloaded Firefox and continue using it).

The contest will roll out in two phases. For the first one, due on October 24, participants must provide a 2-page executive summary of their project that should stay within a $10,000 budget. Mozilla will choose which proposals advance to the next phase, and participants will have until December 5 to submit detailed descriptions that will be presented to the community for final voting. Continue Reading

Opera Browser – 12 Year History (Video)

By | February 6, 2008 | 0 Comments

Haven’t seen some good videos regarding web browsers long time ago. This one is just great.

Watch video.

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Mozilla Store Ads New Items

By | February 6, 2008 | 0 Comments

Some new items were just added.

Coffee House Mug ($8.00)
12 oz mug featuring Mozilla wordmark.
Full color coffeehouse stoneware mug with edge to edge graphics.
Handwashing is recommended.
Coffee House Mug
Continue Reading

New Firefox Campaign – It’s Just Wrong

By | January 8, 2008 | 3 Comments

Firefox MarketingThere’s a video which should do some kind of marketing I guess (and it really does):

So according to that video, Firefox users compared to IE users are:

14% less likely to have sleeping disorders
67% more likely to go mountain biking
40% less likely to be widowed Continue Reading