Category: Marketing
Fastest Firefox
Yet another marketing campaign from Mozilla, this time it’s all about speed. With the upcoming launch of Firefox 3.5, which is twice as fast as Firefox 3.0, they are requesting users to submit their fastest talent video.
It’s all very simple. Just record a 30 second video of your fastest talent, upload and you are done. It can be anything, from brushing your teeth to clapping.
Home page: FastestFirefox.com
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Firefox 3.5 Commercial
I am not sure if this is the official promotional video or just a fan made one, but feel free to check it.
Thanks to mabdul for sending this.
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11 Google Chrome Advertising Videos
Google has recently created quite a few videos to promote its Chrome web browser.
While there are more than 40 of them total (in YouTube Chrome Channel), here is a list of 11 featured ones for you to check.
Opera to Announce Deals with US Mobile Operators
Opera Software is polishing its mobile web browser strategy. While they are making deals with mobile phone manufacturers such as Nokia, HTC, Samsung and Sony Erickson to place their mobile web browser into various handsets, recently they started to skip them and partnership directly with the operators.
As a result, Opera will be announcing deals with US mobile operators at the CTIA Wireless in early April. While they refuse to tell with whom those deals will be made, Opera Software usually works with big operators only. And in the US, those are: AT&T, Verizon Wireless, Spring Nextel and T-Mobile (European T-Mobile is already in the partnership with Opera).
If everything goes as planned, Opera will strengthen their positions in the US market as well as increase their revenues.
Internet Explorer 8 Advertisement
“Microsoft revisits the best and worst of the web – from bleeding GIFS to pointless status updates.” Continue Reading
Yahoo and Live Search Might Save Mozilla
Since the launch of Chrome, relations between Mozilla and Google were affected. And although contract between them expires on 2011, Michael Baker, the CEO of Mozilla considered the possibility of search contract end. As they are not completely sure about Google’s plans to renew it. As the result, they are started to look for alternatives.
Many analysts consider it as a good movement because during Chrome growth, Mozilla will depend on Google Inc. more than Google does on Firefox. Selling default search engine spot in Firefox would be both, beneficial and not. Search giants such as Yahoo or Live would pay much more than Google do. However, how many of Firefox users would actually use a new search provider?
Via alt1040.com (in Spanish)
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Opera to Unveil a “Very Aggressive” Advertising Campaign
It looks like Opera Software has finally started to focus more on its products advertising. Opera will unveil a “very aggressive” advertising campaign designed to promote Opera for mobile phones. “Over our history, we’ve spent zero [on advertising], so it’s a huge shift” Opera’s Software SVP Rod Hamlin said.
And if that’s not enough, Opera has also placed the following message on a billboard near Microsoft Redmond campus: “Be a Real Internet explorer…Opera.com.” Sadly, there are no pictures yet.
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Google Chrome Ad on YouTube
Just noticed this one. I wonder if it’s really worth to promote a not fully working product (beta), once you click on a link, it opens new page where you can download it (says nothing about a “beta” status).
Was a final version released some time ago and I missed it?
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Opera New Promotional Video
And it’s called “Sketch of my life”
Maybe it makes sense to Opera users. Only few seconds of mentioning Opera? Why use it? What are the benefits? Why “blue e” is worse? Come on, you can do it better.
