Just after enabling the “Do Not Track” attribute by default on IE10, guys at W3C have updated their DNT specifications as they now require web browsers to have this feature disabled during initial software launch.
Here is what they have to say:
Today we reaffirmed the group consensus that a user agent MUST NOT set a default of DNT:1 or DNT:0, unless the act of selecting that user agent is itself a choice that expresses the user’s preference for privacy. In all cases, a DNT signal MUST be an expression of a user’s preference.
So what does that mean? If the following draft is approved, advertisers could pretty much ignore IE10’s DNT setting and still track web users.
However, following such adjustment, Microsoft issued an official response:
Results of a recent study by the Pew Internet & American Life Project show 68 percent of respondents were “Not OK” with targeted advertising because they don’t like having their online behavior tracked and analyzed.
In short, we agree with those who say this is all about user choice. However, we respectfully disagree with those who argue that the default setting for DNT should favor tracking as opposed to privacy.
And the saga continues…
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Vygantas is a former web designer whose projects are used by companies such as AMD, NVIDIA and departed Westood Studios. Being passionate about software, Vygantas began his journalism career back in 2007 when he founded FavBrowser.com. Having said that, he is also an adrenaline junkie who enjoys good books, fitness activities and Forex trading.