Advertising agencies moan.
In an effort to protect its users and their privacy, the upcoming Internet Explorer 10 will be the very first web browser to have a “Do Not Track” feature enabled by default. Although it’s certainly a very welcome change, some of the advertising agencies have already expressed their dissatisfaction on this matter.
Here is what Digital Advertising Alliance had to say:
The DAA is very concerned that this unilateral decision by one browser maker – made without consultation within the self-regulatory process – may ultimately narrow the scope of consumer choices, undercut thriving business models, and reduce the availability and diversity of the Internet products and services that millions of American consumers currently enjoy at no charge. The resulting marketplace confusion will not benefit consumers, and will profoundly impact the broad array of advertising-supported services they currently enjoy.
In addition to the already mentioned flip ahead feature, here is a complete list of changes from the previous build in both visual and text format
Internet Explorer 10 (Metro) Consumer Preview Changelog
- Improved Fast & fluid touch: full independent composition for real web sites (including fixed elements, sub-scrollers, animations, and video)
- Smoother UI transitions and animations with less flicker on low-end hardware
- Support for subset of Flash in Metro style IE for top sites for media playback and gaming
- Support for full-screen HTML5 video, including double-tap zoom to full-screen
- Improved layout for site selection with “light dismiss” and notation for Favorites and Pinned site
- Improved browser command bar layout and favicon treatment, with consolidated navigation bar controls
- Adjust default web page zoom level on high res screens
- Context menu for “Save Image”
- Context menu for “Paste and Go”
- Improved touch visual feedback for following links
- Support for high-res image for pinned sites tile in start screen
- Integrated network trouble shooter in Metro style IE
- Metro style auto-complete drop down
- Flip ahead for next page navigation (user opt-in)
- Do Not Track (DNT) setting on by default
A couple screenshots for your viewing pleasure:
While previous builds mostly focused on various web standards and performance improvements, it looks like Microsoft is now ready to target the overall user experience. Personally, we find those changes way more exciting than something along the lines of “HTML5 score has increased by 5 points”.
About (Author Profile)
Vygantas is a former web designer whose projects are used by companies such as AMD, NVIDIA and departed Westood Studios. Being passionate about software, Vygantas began his journalism carrier back in 2007 when he founded FavBrowser.com. Having said that, he is also an adrenaline junkie who enjoys good books, fitness activities and Forex trading.