Thanks to Sarah from Infolinks, we have received an exclusive study (that will be published in the official Infolinks Metrics Center sometime next week) on browser users behavior.
About the study
By using data from over 30 000 publishers that generated over 40 million banner impressions, Infolinks monitored Click Through Rate (CTR) and Cost Per Thousand (CPM) ratios to find out, which browser users tend to click/view ads more often.
Results (as from study documents)
The CTR of Opera is approximately 50% higher than Chrome and Safari, 40% higher than FireFox, and it’s 35% higher than Explorer
The Opera eCPM is 35% higher than Firefox and Chrome, and it’s around 10% higher than Safari and Explorer.
So here you have it, when it comes to advertising, Opera users may be more valuable than Internet Explorer, Firefox, Chrome or Safari users.
What are your thoughts on this?
Download report (.docx | hosted at FavBrowser.com)
About (Author Profile)
Vygantas is a former web designer whose projects are used by companies such as AMD, NVIDIA and departed Westood Studios. Being passionate about software, Vygantas began his journalism career back in 2007 when he founded FavBrowser.com. Having said that, he is also an adrenaline junkie who enjoys good books, fitness activities and Forex trading.