Opera Buys 2 Additional Ad Networks

By | February 16, 2012 | 11 Comments

Opera Buys 2 Additional Ad NetworksBack in January of 2010, Opera Software has acquired“AdMarvel”, a mobile advertising startup valued at around $8 million.

Fast forward to this year and it looks like Opera has decided to expand its mobile advertising portfolio by buying two additional mobile ad networks.

Mobile Theory, the US focused ad network with its offices in the New York City, Chicago, Los Angeles and Seattle. According to report, it currently serves more than 2 billion ad impressions per month, thanks to its 60 million mobile uses across 300 mobile sites and apps.

4th Screen Advertising, the Europe focused and London based mobile ad network, which enjoys such clients as: The Guardian, MTV, Global Radio, Shazam, and IMDb.

“This is yet another important step in Opera’s quest to create even more economic value in the mobile ecosystem. Two years ago, we announced the acquisition of AdMarvel – which has grown to become the global leader as a supply-side platform (publisher platform) for mobile advertising. Last year, Opera helped generate well over $200 million in revenue for our publishers globally,” said Lars Boilesen, CEO, Opera Software.

No additional details were revealed.

[Thanks, asknobody]


About (Author Profile)


Vygantas is a former web designer whose projects are used by companies such as AMD, NVIDIA and departed Westood Studios. Being passionate about software, Vygantas began his journalism carrier back in 2007 when he founded FavBrowser.com. Having said that, he is also an adrenaline junkie who enjoys good books, fitness activities and Forex trading.

  • Anonymous

    This may be the key Opera needs to increase its market share! I assume they do some amount of advertising for Opera with it, right?

    • Armin

      Opera? Increase its market share? Please. I’ve barely seen any attempts of Opera trying to do such a thing. It’s so unlike Opera to want to increase its market share.

      • http://twitter.com/bricky149 Shane Bundy

        Anything that helps Opera is a plus for others. Their products get so little attention.

        • Armin

          I know that that is the case, but it’s been like that for so long now. I am sure Opera could have done something about it by now…

          • Anonymous

            Notice how all the other big browsers are promoted by extremely powerful companies with extremely deep pockets (including Mozilla, until recently). Opera is not extremely powerful with extremely deep pockets.

          • Armin

            I guess Opera is the exception, but Google has been promoting Chrome over Firefox for over three years now, right?

          • Anonymous

            Yes, Google (mostly) stopped promoting Firefox when they released Chrome.

      • Anonymous

        Did you notice how Opera is the top mobile browser with more than 150 million active users and around 25% market share (according to unreliable sources of course)?

  • adumpaul

    Nice article.These two additional ads networks  can be useful.

  • Abdi

    When it comes to the mobile, opera is leading …personally I cant use any other browser other than opera on a mobile device.

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