Back in January of 2010, Opera Software has acquired“AdMarvel”, a mobile advertising startup valued at around $8 million.
Fast forward to this year and it looks like Opera has decided to expand its mobile advertising portfolio by buying two additional mobile ad networks.
Mobile Theory, the US focused ad network with its offices in the New York City, Chicago, Los Angeles and Seattle. According to report, it currently serves more than 2 billion ad impressions per month, thanks to its 60 million mobile uses across 300 mobile sites and apps.
4th Screen Advertising, the Europe focused and London based mobile ad network, which enjoys such clients as: The Guardian, MTV, Global Radio, Shazam, and IMDb.
“This is yet another important step in Opera’s quest to create even more economic value in the mobile ecosystem. Two years ago, we announced the acquisition of AdMarvel – which has grown to become the global leader as a supply-side platform (publisher platform) for mobile advertising. Last year, Opera helped generate well over $200 million in revenue for our publishers globally,” said Lars Boilesen, CEO, Opera Software.
No additional details were revealed.
About (Author Profile)
Vygantas is a former web designer whose projects are used by companies such as AMD, NVIDIA and departed Westood Studios. Being passionate about software, Vygantas began his journalism career back in 2007 when he founded FavBrowser.com. Having said that, he is also an adrenaline junkie who enjoys good books, fitness activities and Forex trading.