New Internet Explorer 8 Ad Campaign Begins

By | June 8, 2010 | 6 Comments


In effort to strengthen Internet Explorer 8 position in the market and raise people awareness, Microsoft has launched a new ad campaign.

Here’s what Microsoft had to say about it:

To prove just how vulnerable your personal information is, Internet Explorer 8 re-recreated notorious internet scams–live, off the web– in the most street-smart city in world: New York. We used hidden cameras to film reactions of real people. In the first spot we asked people to provide very personal information in order to open a new bank account which would give them a cash reward of $500. We learned that, just as it is online, it can be hard to tell the difference between the scammer and the real thing. We filmed a lot of people and nearly all of them were convinced our “bank” was the real deal.


Just watch video below and you will get the idea.


[digg-reddit-me]


About (Author Profile)


Vygantas is a former web designer whose projects are used by companies such as AMD, NVIDIA and departed Westood Studios. Being passionate about software, Vygantas began his journalism career back in 2007 when he founded FavBrowser.com. Having said that, he is also an adrenaline junkie who enjoys good books, fitness activities and Forex trading.

  • http://www.sumake.eu narzędzia pneumatyczne

    What video below ?
    Besides, IE8 ?? So when IE9 will hit the market? Next year?

    • http://www.favbrowser.com Vygantas Lipskas

      Forgot to say that it requires Silverlight.

  • yamin

    why i cannot watch video in my browser safari 5 after i istalled silverlight plugin too !

  • Tiago Sá

    Yeah, advertising IE with Silverlight video. Seems appropriate, but it’s pretty much liek advertising a Fiat Punto to the people that already have one…