New Internet Explorer 8 Ad Campaign Begins

By | June 8, 2010

In effort to strengthen Internet Explorer 8 position in the market and raise people awareness, Microsoft has launched a new ad campaign.

Here’s what Microsoft had to say about it:

To prove just how vulnerable your personal information is, Internet Explorer 8 re-recreated notorious internet scams–live, off the web– in the most street-smart city in world: New York. We used hidden cameras to film reactions of real people. In the first spot we asked people to provide very personal information in order to open a new bank account which would give them a cash reward of $500. We learned that, just as it is online, it can be hard to tell the difference between the scammer and the real thing. We filmed a lot of people and nearly all of them were convinced our “bank” was the real deal.

Just watch video below and you will get the idea.


About (Author Profile)

Vygantas is a former web designer whose projects are used by companies such as AMD, NVIDIA and departed Westood Studios. Being passionate about software, Vygantas began his journalism career back in 2007 when he founded Having said that, he is also an adrenaline junkie who enjoys good books, fitness activities and Forex trading.

Comments (6)

Trackback URL | Comments RSS Feed

  1. What video below ?
    Besides, IE8 ?? So when IE9 will hit the market? Next year?

  2. yamin says:

    why i cannot watch video in my browser safari 5 after i istalled silverlight plugin too !

  3. Tiago Sá says:

    Yeah, advertising IE with Silverlight video. Seems appropriate, but it’s pretty much liek advertising a Fiat Punto to the people that already have one…