Why It’s Not Enough To Have All The Greatest Features

It’s pretty obvious that we want fast and rich of features browser. Not a big secret at all. So I’d like to talk about some “harmful” effects, it’s not enough to have all the greatest features (title says).

OK, let’s go straight to the point now.

Why it’s not enough? Imagine that there is some new web browser, FavBrowser 1.0 (yeah…). It’s brand new, only people who are reading this blog know about it. So it got like 10 000 downloads, well… That’s good, right? NO. You see, let’s say that FavBrowser 1.0 (Favorite Browser) is the world’s most secure browser, also with some stunning features and just the best one. Is this good? No. It’s actually bad. Why so? So… 10 000 users are using this web browser… Browser receives a market share of 0.00001% or something like this, and what the other web browser developers do? They take most popular FavBrowser features, integrates them into their web browsers…
What’s then? They are popular web browsers, so they get huge boost and lots of attention, market share grows… While FavBrowser 1.0 got less attention, other web browsers gaining market share very fast (with “stolen”) features, let’s say additional 5%.
So I am developing FavBrowser 2.0 and I have even greatest ideas. I release it, same happens again, I get market share of 0.00002%, other web browser developers steals my features again and what’s then? That makes it almost impossible to conquer with them anymore, they are gaining market share very fast, I am out of ideas, FavBrowser 2.0 dies…

I am not sure if you got my point, so will try to explain. What did I wrong? I should get investors, buy advertising, get lots of attention and that’s all… So my point is: it’s not enough to have all the greatest features, it’s enough to develop good marketing strategy. With no advertising good products will die, and with good advertising even the worst products will be popular.