Why It’s Not Enough To Have All The Greatest Features

It’s pretty obvious that we all want fast and feature rich browsers. That isn’t exactly a secret, therefore, I’d like to talk about some of the “harmful” effects and why it’s not enough to have all the greatest features.

OK, let’s go straight to the point.

Why it’s not enough? Imagine that there is a new web browser, FavBrowser 1.0. It’s brand new, only people who are reading this blog know about it. So it gets like 10 000 downloads, well… That’s good, right? NO. You see, let’s say that FavBrowser 1.0 is the world’s most secure browser, also with some of the most stunning features and just the best one there is. Is this good? No. It’s actually bad. Why?

10 000 users are using this web browser… Browser receives a market share of 0.00001% or something like this, and what the other web browser developers do? They take most popular FavBrowser features and integrate them into their web browsers…

What’s then? They are popular web browsers, so they get huge boost and lots of attention, market share grows… While FavBrowser 1.0 gets less attention, other web browser’s market share is already gaining very fast (with “stolen” features). So I am developing FavBrowser 2.0 and I have better greatest ideas. I release it, same happens again, I get market share of 0.00002%, other web browser developers steal my features again and what’s then? That makes it almost impossible to compete with them anymore, they are gaining market share very fast, I am out of ideas, FavBrowser 2.0 dies…

I am not sure if you got my point, so will try to explain. What did I wrong? I should get investors, buy advertising, get lots of attention and that’s all… So my point is: it’s not enough to have all the greatest features, it’s enough to develop a good marketing strategy. With no advertising good products will die, and with good advertising even the worst products will be popular.