Mozilla Tries to Increase Firefox Retention Rate with a New Contest

By | October 1, 2008

Mozilla Tries to Increase Firefox Retention Rate with a New ContestMozilla team launched a new contest for everyone who is interested in helping increase Firefox retention rate which is 25% so far (number of people who’ve downloaded Firefox and continue using it).

The contest will roll out in two phases. For the first one, due on October 24, participants must provide a 2-page executive summary of their project that should stay within a $10,000 budget. Mozilla will choose which proposals advance to the next phase, and participants will have until December 5 to submit detailed descriptions that will be presented to the community for final voting.

The winner will be announced on December 19, and will have the opportunity to execute and lead his project and get a $3000 prize.


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About (Author Profile)

Vygantas is a former web designer whose projects are used by companies such as AMD, NVIDIA and departed Westood Studios. Being passionate about software, Vygantas began his journalism career back in 2007 when he founded Having said that, he is also an adrenaline junkie who enjoys good books, fitness activities and Forex trading.

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  1. Make the browser immediately relevant to the user’s interests and you’ve solved a big part of the retention equation.

    Brand Thunder is doing this for Firefox today. We work with major brands and integrate their look, feel and content into the browser in a single download (both theme and extensions). For the end user, they get a Firefox browser that is immersed in their favorite sports team, band, news site or any number of topics.
    Feel free to check out some of our work at