Ad Industry Is Mad, Calls The Default IE10 Settings Unacceptable

By | October 5, 2012 | 5 Comments


Ad Industry Is Furious, Calls The IE10 Settings UnacceptableWhat else is new?

ANA, the Associate of National Advertisers, which covers companies like Intel, Visa and other giants, has sent a letter to Microsoft’s CEO, Steve Ballmer and few other executives, asking the company to change the default IE10 behavior, which protects the consumers and advertisers.

Interestingly enough, they claim that Microsoft is not giving users the choice or as they say, “When presented as a default ‘on,’ by design Microsoft is no longer creating a choice of whether or not data about consumers will be tracked. Rather, Microsoft appears determined to stop the collection of Web viewing data. That is unacceptable. “

This follows the recent Apache decision who issued a patch to override IE’s “Do Not Track” setting.

If you are curious to read the whole letter, head over to the following page and get your dose of daily Internet drama.

And the saga continues as we await for the Microsoft to respond.

[Via: ComputerWorld]


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Vygantas is a former web designer whose projects are used by companies such as AMD, NVIDIA and departed Westood Studios. Being passionate about software, Vygantas began his journalism career back in 2007 when he founded FavBrowser.com. Having said that, he is also an adrenaline junkie who enjoys good books, fitness activities and Forex trading.

  • Jeff

    the do not track setting should be ‘on’ by default. Most users will turn it on anyways, regardless :)

  • Przemysław Lib

    Its not hard to realize that DNT relay on the good will.

    DNT ended as “off” as default because that was compromise ad companies could swallow.

    MS will not help anybody, if ad companies start to ignore DNT …

  • http://www.facebook.com/keiv.m.salmon Keiv M. Salmon

    If DNT can be defeated by a server patch then DNT is worthless. what is there to now prevent ad companies from writing their own scripts to disable DNT in other browsers?

    that patch should never have been implemented in apache.

    • Tiago Sá

      Dude, DNT can be defeated by sites not giving a damn about it. DNT is very much like asking a burglar not to rob you. It’s not your call, it’s theirs.

  • Jan Wolter

    The whole DNT concept was based on voluntary compliance by ad services. It’s a mechanism where people can ask them not to track them. As long as it is a small number of people making a deliberate effort to ask not to be tracked, it is plausible that ad services will comply. When Microsoft steps in and asks that none of it’s users be tracked, then that explodes the whole thing. There will be no voluntary compliance. Turning it on for everyone by default is the same as turning it off for everyone.