Comments on: Wait, What? Opera Buys AdMarvel

By: nvm

nvm — Thu, 21 Jan 2010 17:35:55 +0000

Opera’s desktop revenue is still based on advertising. You see ads when using the Google search from the search box.

By: AY

AY — Wed, 20 Jan 2010 22:29:06 +0000

Opera has already tried the ad supported model for the desktop – was a failure. Wont be repeating that mistake.

By: cousin333

cousin333 — Wed, 20 Jan 2010 17:26:39 +0000

I don’t think Opera wants to advertise in a way you think. I guess they’ll provide solutions for mobile operators, like integrating AdMarvel’s technique into Opera Turbo and/or Mobile and/or Mini. So that OEMs have the possibility to buy a complete service. They don’t have to find a way to integrate ads themselves, they just have to find companies willing to advertise.

From a business point of view, it’s a clever move from Opera. As for Mobile and Mini might become “ad-supported”, I don’t like the idea as a user. Time will tell, if it was a good move.

By: Grrblt

Grrblt — Wed, 20 Jan 2010 14:08:07 +0000

One of the Opera higher-ups recently said something about how they are the only for-profit pure browser maker in the game (with MS selling a lot of stuff, Apple selling a lot of stuff, Google being an advertising company and Mozilla being non-profit). This move puts them in the same group as Google. I’ve no idea about what this move will mean for me, so consequently I don’t know if I will like it, but I think it’s interesting to note.

By: Rafael

Rafael — Wed, 20 Jan 2010 12:23:26 +0000

Finally some Opera Mini / Mobile ads will appear in mobile websites!

By: foobar

foobar — Wed, 20 Jan 2010 12:15:17 +0000

> and it looks like he is pushing for something new.

Are you totally clueless ? Do you think buying a company is something that is decided from one day to the next ?

By: AY

AY — Wed, 20 Jan 2010 10:31:50 +0000

There is an discussion on slashdot about Firefox’s heavy dependence on Google. Google is not a Search company but an advertisement company (I think most of its revenue comes from AdSense). Opera is not going to be a Browser company alone anymore, ad it makes sense.

By: Opera kauft AdMarvel « Browser Fuchs

Opera kauft AdMarvel « Browser Fuchs — Wed, 20 Jan 2010 09:44:38 +0000

[...] Quelle: Favbrowser.com [...]