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	<title>Comments on: Mozilla Tries to Increase Firefox Retention Rate with a New Contest</title>
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		<title>By: Kevin Dwinnell</title>
		<link>http://www.favbrowser.com/mozilla-tries-to-increase-firefox-retention-rate-with-a-new-contest/comment-page-1/#comment-31699</link>
		<dc:creator>Kevin Dwinnell</dc:creator>
		<pubDate>Fri, 03 Oct 2008 20:26:01 +0000</pubDate>
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		<description>Make the browser immediately relevant to the user’s interests and you’ve solved a big part of the retention equation.  

Brand Thunder is doing this for Firefox today.  We work with major brands and integrate their look, feel and content into the browser in a single download (both theme and extensions). For the end user, they get a Firefox browser that is immersed in their favorite sports team, band, news site or any number of topics.  
Feel free to check out some of our work at www.brandthunder.com/gallery</description>
		<content:encoded><![CDATA[<p>Make the browser immediately relevant to the user’s interests and you’ve solved a big part of the retention equation.  </p>
<p>Brand Thunder is doing this for Firefox today.  We work with major brands and integrate their look, feel and content into the browser in a single download (both theme and extensions). For the end user, they get a Firefox browser that is immersed in their favorite sports team, band, news site or any number of topics.<br />
Feel free to check out some of our work at <a href="http://www.brandthunder.com/gallery" rel="nofollow">http://www.brandthunder.com/gallery</a></p>
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