Category: Opera Software
Opera Software is polishing its mobile web browser strategy. While they are making deals with mobile phone manufacturers such as Nokia, HTC, Samsung and Sony Erickson to place their mobile web browser into various handsets, recently they started to skip them and partnership directly with the operators.
As a result, Opera will be announcing deals with US mobile operators at the CTIA Wireless in early April. While they refuse to tell with whom those deals will be made, Opera Software usually works with big operators only. And in the US, those are: AT&T, Verizon Wireless, Spring Nextel and T-Mobile (European T-Mobile is already in the partnership with Opera).
If everything goes as planned, Opera will strengthen their positions in the US market as well as increase their revenues.
“If Microsoft releases Internet Explorer 8 this week – as expected – then the company will likely be congratulated by many for doing the right thing and finally adding support for web standards to its browser.”
Continue reading at TheRegister
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Well, it looks like Google has joined Mozilla in the Microsoft and EU antitrust case as a 3rd party.
Sundar Pichai said:
“This is because Internet Explorer is tied to Microsoft’s dominant computer operating system, giving it an unfair advantage over other browsers. Compare this to the mobile market, where Microsoft cannot tie Internet Explorer to a dominant operating system, and its browser therefore has a much lower usage”
There are also some interesting comments over there, for instance: Continue Reading
HTC Touch Diamond2 and HTC Touch Pro2 which were announced yesterday has been making quite a lot of buzz online. According to Opera’s investor email, both of those devices will be shipped with Opera Mobile 9.5 pre-installed.
Opera Software will get paid for each unit sold.
HTC Touch Pro2 Continue Reading
Yesterday Opera Software and BrightCloud, Inc. have announced a partnership which would increase security as well as allow web operators to filter content viewed by Opera Mini users.
As press release explains:
With this technology, operators across the globe will be able to implement parental control mechanisms, block access to adult content or other sites, block services that are deemed inappropriate, and add in an extra level of security, especially for enterprise networks.
It looks like Opera Software has finally started to focus more on its products advertising. Opera will unveil a “very aggressive” advertising campaign designed to promote Opera for mobile phones. “Over our history, we’ve spent zero [on advertising], so it’s a huge shift” Opera’s Software SVP Rod Hamlin said.
And if that’s not enough, Opera has also placed the following message on a billboard near Microsoft Redmond campus: “Be a Real Internet explorer…Opera.com.” Sadly, there are no pictures yet.